The Age of Access and the 3rd Industrial Revolution by Jeremy Rifkin

“The Age of Access”, will focus on the profound changes taking place in the global economy with particular emphasis on the new economic models that are beginning to fundamentally change the way we do business.

In a linear market-based model of commerce, it is the goods that are commodified. In a process oriented network model, it is human time itself that becomes commodified. Institutions and individuals increasingly pay for the use of things over time rather than pay for the things themselves. That’s because in the old economy material resources are scarce and valuable whereas in the new economy human time is the scarce resource. The bottom line is that in an exchange economy, products are the market while in a network economy, each individual’s lifetime of experiences is the ultimate market.

Source: Foet


NTNU – Norwegian University of Science and Technology

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